Song of The Year-Recognize by Bun-B featuring TI & Big K.R.I.T. produced by Big K.R.I.T.
I’ve made the argument that the pop sphere is larger than it has ever been due to the ability to find anything. The gatekeeper role of radio and upper level music executives isn’t anywhere near as important…but I’m willing to make the opposite argument now. I think it is possible that due to trending patterns on social media we have less pop music than we ever have before. What happens is a new album drops (maybe its Eminem maybe its Nicki Minaj) it is just the largest name that week and that album gets blogged about and all caps shouted at by the whole world. So that giant internet information space turns out to be a giant garage with one car parked in it.
So while people were coming up to me saying “What do you think about this Eminem?!” I was shrugging and asking them if they had heard Bun-B’s new album Return of The Trill to blank stares. Firstly, I thought all the hip kids were pro-UGK now…shouldn’t we be supporting? Second, all the criticisms of Eminem’s Kamikaze are resolved within Return of The Trill. Bun asserts himself without discounting the younger generation.
Production wise Bun linked with his greatest musical partner post-Pimp, Big K.R.I.T. The Mississippi mastermind produces half of the fourteen songs on Return of The Trill. In movies, TV, books whenever the South is portrayed it is either an authentic take or reeks of artificiality. You can tell when you press play if no one involved in making it actually knows or cares about the South. K.R.I.T. makes beats that are deeply southern with gospel flair (see Traphandz) and the same kind of speaker shaking movement peak UGK brought to the speaker.
These beats fit Bun like the perfect coat. On his best lyrical performance (Recognize) he steps up to the microphone and says “My wordplay is intricate influence significant motherf**kin’ magnificence and my influence is integral charismatic and sensual f**king up your centrifugal. With trill pumping all through my ventricles gladiators and sentinals peep you through the peripherals. I see you p**sy n___as out the optical catch yo ass when its optimal…” The song is one of the year’s best moments and while the album might get a firm friendly handshake critically it won’t get to be POP and you can justify that in lots of ways. You could say that pop music should be this or that and Bun doesn’t fit those parameters. Whatever. Return of The Trill isn’t the best album of the year but it’s better than the junk we spend so much time yapping about.
After you watch the video up top check out Bun breaking down the bars