Mixtape Review-MMM by Diddy
Diddy is a human tapeworm. His musical career is characterized by the systematic withdrawal of artistic vitality from those he worked with; G. Dep, Black Rob, Shyne, Loon, Craig Mack and on and on. The distaste I have for Diddy is both cavernous and voluminous in ways that should not be expanded upon. No matter how hostile your relationship to him is no one can deny how good he is as a musical strategist and his new mixtape MMM which stands for Money Makin’ Mitch is absolute proof of that.
How could 2015 music from Diddy not seem dated? He’s richer than god from selling liquor and clothes and doesn’t write his own verses. His label’s biggest star is a poor recalibration of Yelawolf (not sorry Machine Gun Kelly). One key ingredient is that Puff really performs these verses and doesn’t pay for wack ones. On the first real song of the mixtape, Harlem, he takes the first two minutes and forty seconds of the three minutes and thirty six seconds to dominate the song alone(then Grizzle comes in). He clearly doesn’t need to do this but he really invests himself in it. His opening verse on the fantastic collaboration Auction (with King Los, Styles P, and Lil Kim) is airtight and damn near steals the song. The production is genius throughout borrowing just enough from Trap music to feel modern but maintaining the personality of that Harlem World swagger. The Hitmen produce but Hit Boy does 2 beats, Young Chop does 2 as well (Auction is one), TM88, Mike Will Made It and Harry Fraud are also in the mix.
Diddy also knows when enough is enough so he limits the mixtape to thirteen tracks with a few interludes. The theme of the project is conceptualized on the intro,Facts, this mixtape is a fictionalization story of a magical hustler who doesn’t take a hard fall at the end like every real hustler. Money Makin’ Mitch goes happily ever after. This opens the door to endless swagger and guest verses from Travis Scott, Big Sean, Ty Dolla Sign sounds fantastic on You Could Be My Lover, and Future comes through for the title track.
The problem a lot of us are having with MMM is it comes off as a label showcase, a reclaiming of the narrative for Bad Boy as a label….but who is on Bad Boy? French Montana is all over MMM but not in an exciting way he’s the same old French, great hooks and ad libs but not saying much. All the biggest stars on MMM are imports like Ty Dolla Sign, Future, Styles P, and Jadakiss. King Los isn’t on Bad Boy anymore but he definitely shows up, thing is if you didn’t know who Los was before this isn’t going to get you into him. If this is a set up for Puff’s album then it works but what happened to Puff going after talent? Remember when he grabbed hardened street lyricists and polished them into finished stars (Shyne, Biggie, Craig Mack, Black Rob)? I have a list in my head of who would really fit on Bad Boy (1. ASAP ROCKY 2. Action Bronson 3. Troy Ave) but Diddy is throwing energy down the French Montana, Machine Gun Kelly sink hole and that’s his business. I remember when he used to do things we didn’t expect and if he still cares as much as this mixtape makes it seem…he should think about changing directions.
Stream or download MMM below: