Audio Push and the soft resurgence of Native Tongues cool consciousness
Hip hop is waves and counter-waves; it survives because every successful movement is so hated by another portion of the culture that its opposition immediately garners prominence as a counter point. You could make the argument that all sub-genres are little traps. Even being known as the great creator of an interesting new one eventually leaves you as the relic of an old one.
Audio Push has been making steps in their current direction for a while. Last year’s project The Good Vibe Tribe was definitely a move into a Bruce Lee Jeet Kune Do direction and the just released Inside The Vibe is a total embrace of intelligent adaptability. My favorite song on it is Don’t Sweat It where the imagery starts with watching The Preachers Wife and kicking back but immediately shifts to health problems/bills/government surveillance but returns to relaxation in the chorus. This song actually includes the line “Showed my girl I’m human and now she hates me…” Oktane and Price do a brilliant job of contrasting a laundry list of concerns against a spiritual need to take the air out of the tension.
What helps is that of the nine songs the production list is Hazebanga-1 song Coryayo-8 songs and that’s it. It has a minimalist consistency and bass heavy richness that provides a stable wave to ride. If you’ve heard Anderson.Paak’s Malibu album you know my surfing metaphor isn’t silly. Just because Audio Push wants to address racial stereotypes (on Brown Man Syndrome) that doesn’t mean they want to shout it angrily. But just because they are laughing during a song about race doesn’t mean they are clowning. Every verse on Inside The Vibe contains elasticity or like Bruce Lee said “Be like water” able to shift forms to fit wherever you want to go.
I was playing their wonderful homage to 2pac’s Picture Me Rollin’ (Picture Me) for my wife and the chorus includes “Picture Me inviting your girl to come with me to the top to share my light with the world…” and I turned to her relieved “They’re going to take my girl but at least they will take good care of her.” Most rappers threatening to take your girl want to use her like drive-thru food, a lot of the expected scenarios you hear on rap albums fall away in the Audio Push vibe.
The mixtape starts with an interlude (that leads into Come Alive) where a man is getting in a woman’s car and she warns him “One more thing, my car my music…none of that trendy $*#!.” The line repeats into infinity as the heart and soul of what Inside The Vibe means. This is a project for an intelligent audience that doesn’t want a refill of what the top tier is already providing. This is Heiroglyphics dedication to rapping mixed with De La Souls sense of fun and Tribe’s tireless dedication to the vibe.
A lot of young hip hop artists are trying to move between the marketing terminology, not to be trapped in Trap or restricted to Ratchet; which makes sense, all the best transcended sub-genres; even the ones they created. I hope Chance The Rapper and Noname Gypsy are listening to Inside The Vibe. I want this to be Birth of The Cool for mixtapes in 2016, but I’m always pushing best case scenario.
Stream or download Inside The Vibe below: