Top 5 Takeaways from 2 Future Albums in 2 Weeks
Future just released back to back #1 albums (Future and HNDRXX). I wanted to provide five things to think about as you digest this mass of content. Are these in order of importance?
Don’t be a nerd. No one cares.
- Who is Dre Moon?
Dre Moon is 3 for 3 on HNDRXX (Solo, Incredible, and Hallucinating) with some of my absolute favorite songs. I clicked on his Wikipedia page and it says he wrote Drunk In Love and produced a bunch of beloved Drake songs (off Nothing Was The Same). He also produced I Be U, I’ll Be Yours, and Side Effects off Future’s Honest album(which I think is underrated). I am very glad Future has a relationship with Dre Moon and apparently more people should. He provides a rich sound, a large musical world that never seems crowded.
2. Nothing Future Does is haphazard
Future puts out a lot of music. Even Young Thug told him he should slow down. At times, Future has released bad albums and tastemakers have pronounced his run over only to be embarrassed by the success that followed. Future is like Gucci Mane in that he will release a ton of content and 70% of it is great but that thirty percent is still a lot of bad music and in this fickle age it always seems like he is close to falling off.
3.You can be like Future but you cannot be Future
Future just released 34 songs in two weeks and both albums went number one. Be careful about going big picture and turning to your friends with a simple “this is how things are now,” explanation. This is not how things are for Kendrick or Wale etc etc. Future works better loose and in a zone. If you think it’s easy and your just going to autotune your voice and shout “Content! Content! Content!” you won’t be Future. Desiigner is promising but he is not Future. Future is not mumble rap. Future is really vividly articulating his emotional state of mind like a blockbuster movie. On HNDRXX especially you can hear every word he says.
4. Previously Future’s beef with Ciara has been ugly but now that ugly is terrifying
The Future mixtape Project E.T. made me unhappy. As good as anything on there was that Juice song Future did about killing Ciara was no Bueno. This isn’t a double racial standard. I didn’t like it when Marshall Mathers did the killing my ex songs. HNDRXX takes the anguish Future feels about the relationship and takes it to new emotional heights. Testify never comes right out and declares her as subject matter but it’s mad creepy. As he sings “Anything we go through is a test of times. Can you be the one who loves me all the time?” my hairs stood up on end and then the song ends with him hauntingly repeating “confess your love for me…testify” as his voice fades out. The scariest Ciara moment is CLEARLY My Collection. A superbly disturbing analysis of the mind state a man has after a broken relationship. If you’re looking for TMI moments they are plentiful from crooning “this codeine ain’t got nothin’ to do with my little child!” “She told me she was an angel, she F*&#ed two rappers and three sangers.” The hook is paralyzingly gross without any swearing “…even if I hit you once you part of my collection.” The diseased mind that holds these women in some sort of mental art museum is something Future consciously wanted to observe. It’s clear that part of this is in him and part of this is an artist analyzing the emotions that could happen if he doesn’t let go. The complexity of his anger is so marvelously rendered you can’t be mad. It’s terrifying but the beautiful kind.
5. Future is bigger than trap
Think of it the same way we do Mike Will Made It. When Trap was at its white hottest he was lacing Gucci Mane and giving the genre definition (Metro Boomin certainly took the baton and ran) and now you see his production credits in The Grammys Song of The Year category because he produced Beyoncé’s biggest hit off her new album Lemonade. Future still makes rough and tumble Trap, just listen to Scrape or Draco on the self-titled album, but he smashes pop songs as well. Selfish is the duet with Rihanna which comes to mind first but Incredible is a friendly radio hit. Aside from pop songs HNDRXX has one song with vocals from Mayer Hawthorne and production by Jake One (Lookin’ Exotic). Anyone predict that collaboration? He works with DJ Mustard and Detail for that finger snapping ratchet movement and he knocks it all out of the park. This is what Mike Will taught us about the process. Just because Future started in Trap and elevated it, doesn’t mean that is his limitation. He’s incredibly durable and bubbling over creatively.