Bandcampgold-Packs by Your Old Droog
The most important thing to note when you hit play on Your Old Droog’s new album Packs is that this is not a freak occurrence. As special as the album is and as gifted as Droog’s flow is…New York has been bubbling for a while and now it is to be reckoned with.
Droog is clearly a part of the new three dimensional NY goon rap scene; stylistically a mixture of Ruff Ryder Anthem toughness and Purple Haze era Killa Cam. Roc Marciano is an example of this with his winding wordplay and unflappable screw face. Westside Gunn has a voice and content horrifyingly & intensely engaging (doesn’t release bad songs EVER).
Droog is actually way less crazy than some of the other names mentioned. He’s a Ukranian-American kid from Brooklyn who loves hip hop more than anything. He sounds like early early Nas, in love with storytelling (see My Girl is a Boy) with a flow so smooth that Packs might be the most listenable rap album of 2017.
Most artists want their full length debut to act as a call to arms for their audience but if you press play on the last song, Winston Red, it gives you a road map to the kind of album this is. Droog doesn’t even feel he should have to do that. He imagines his audience as intelligent with pre-existing high standards. On Winston Red Droog casually tosses off “…won’t put it out till it’s some sh_t we really want to hear.” Even when he trips down memories of poverty and declares he “went from welfare to wealth everywhere” he does it in pocket, voice locked in like early Nasir. Not a hint of desperation. He is the kind of MC that doesn’t reach for lines he just goes and feels like he could keep blowing as long as you need him too.
The element of Droog’s music I find most relevant is the complete lack of sarcasm or irony. Packs is one of the few albums you’ll hear a 3rd Bass namecheck next to a Nas namecheck and not as a mean joke. Droog really lives the art. Hip hop is full of too much wink wink nudge nudge faux gangsta imagery closer to Riff Raff than G Rap. Droog never says anything that isn’t in pursuit of the best verse for his street music. He jokes and namechecks but he’s not playing you. Listen to Grandma’s Hips and you’ll understand the earnestness, and witness one of the only times Danny Brown didn’t murder someone on their track. Rapman is another highlight with a great beat by 88 Keys. I would love to ask him about referring to Lyor Cohen in the song as Lex Lyor, this no doubt has to do with Lyor’s creation of the 360 deal. The production throughout is as smooth and jagged as the orator and Droog has his hands in the mix.
Droog seems like one important feature verse on a superstar track away from being everyone’s new favorite rapper.
Bandcamp link below: