by Dan O
…but if you are looking to be prolific and don’t want to confuse your audience the totem model is key; a real theme, a cover that matches and grabs attention, the right producers and guests…
On May 6th Lync Lone put out a 7 song EP called Magick Tricks. In April he put out a 7 song project called GONZO! Vision, in February 7 songs under the title Die Trying. That’s a lot of work, and as a lot of us in underground rap continue to discuss…it could be too much. The proper amount of work at the proper clip is always being debated, even though the right answer tends to be different for different artists. I’m not really interested in whether Lync is putting out too much. I love the way in which the work is done.
The first thing you understand when you press play on Magick Tricks is Lync loves to rap. The subject matter is a mixture very reflective of a person’s train of thought going from kitchen wear to braggadocio on the title track, “Keep my silverwear plastic, don’t wash dishes these bars I pitch classic.” This fluidity takes him outside of easy categorization (dope boy, conscious, introspective, etc) and in other comparable MC’s has made marketing a problem. What’s the simple elevator pitch?
What I love about how Lync Lone works is every project tells me a changed story. The theme of Magick Tricks is magic with songs inspired by Harry Houdini, audio clips about the subject. Beyond the theme and beautiful cover that support it, 6 of the 7 songs are done by Ohbliv (4) and August Fanon (2). If you told me you were working on a rap ep themed by magic and asked me who should produce on it I would definitely give you these two names. Watch n Learn is one of my favorite Ohbliv beats this year its so funky and not a fraction of it is overdone or tinkered with. As a theme magic needs to move and Lync needs the song to move to fit in the multiple interweaving of digressions. It all makes sense.
As a theme Magic gives Lync permission to surprise the audience (thinking of the “HARRY!” audio sample on Houdini) and it implies formlessness. Whether its Acid Jazz (with Iceberg Theory) or To Thine Own Self Be True he manages to make progress and develop without massive shifts in tone and delivery, without getting super conceptual. Lync always finds a way to the right totem for where his mind is, and sharpening that skill, while rapping his face off, has made the Lync Lone experience one that I cherish. This kind of music produced at this clip doesn’t give way to an album of the year contender because the energy is spread amongst many projects but if you are looking to be prolific and don’t want to confuse your audience the totem model is key; a real theme, a cover that matches and grabs attention, the right producers and guests (RAHIEM SUPREME is amazing on Human Form). Make sure you have a baseline feeling/tone that doesn’t just ground the project but separates it from what you’ve done in the past.
Stream then Purchase Magick Tricks below:
Freemusicempire 
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