Song of The Year-Keep The Devil Off by Big K.R.I.T. produced by Big K.R.I.T.
Wherever I have worked, anything I have achieved has been on the strength of who I am to the people around me…not management. I’ve never been able to convince anyone in power that I fit but the co-workers, customers, those I really touch hold me up on the strength of what I can do. This could be one of the reasons I’ve been so deeply invested in Big K.R.I.T. since I heard K.R.I.T. Wuz Here in 2010. He’s the people’s champ. When his first official album (Live From The Underground) came out he had a song featuring B.B. King with a video directed by Spike Lee and STILL couldn’t get mentioned in the company of his peers (some of whom he outpaced). In 2013 when A$AP Rocky put KRIT on 1 Train with Yelawolf, Danny Brown, Action Bronson, Joey Bad@$$, and Kendrick KRIT beat everyone off the track. No surprise to me, but the internet chattered briefly and then ignored it. KRIT didn’t fit their narrative and still doesn’t.
His new double album 4 Eva is A Mighty Long Time is deep at over eighty four minutes of music and thick with trunk rattling propulsive production(a lot of it handled by KRIT) but it’s also a lot of verse to take in. It isn’t conscious rap (he loves to floss and take down his opposition loves proper UGK s— talk) but it isn’t high end Ross-like luxury rap(Ross doesn’t even make that anymore) . If you like Southern rap b/c of the bouncy Migos chorus and strip club friendly content this doesn’t perfectly fit.
It is a double album that anticipates you will understand once you have taken the journey from Big K.R.I.T. to Bury Me In Gold and those of us who know do very much understand. For us 4 Eva is A Mighty Long Time is one of the year’s best albums and now that he’s independent he doesn’t have to explain himself to people who don’t get it. He can just breathe fire from his heart. That is what makes Keep The Devil Off so unmatched. This week I set it as my morning alarm and popped out of the sheets when he shouted “LORD be my witness!!” If you don’t care about how heartfelt his discussions of police brutality, infidelity, & black identity are, if you just want to jam…I have a song that will sell you.
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